Case Study - Expanding Customer Reach and Brand Awareness
The Ecology Works is an eco-conscious consumer brand selling home-safe cleaning products through a tailored Shopify experience backed by content, search, and retention marketing.
- Client
- The Ecology Works
- Year
- Service
- eCommerce, Content Strategy, Shopify Development
Overview
The Ecology Works needed more than a storefront. As the brand expanded, it needed a commerce experience that felt aligned with its positioning, a content engine that could support discoverability, and a digital marketing rhythm that could keep customers engaged over time.
From 2019 through 2023, we supported the account across content management, digital media execution, Shopify development, and growth marketing. That included managing updates across the brand’s web presence while continuously improving how the store performed for both search and conversion.
We created and refined a Shopify theme tailored specifically to the brand, giving The Ecology Works a cleaner shopping experience and a stronger foundation for merchandising, campaign landing pages, and ongoing storefront optimization.
Alongside the storefront work, we pushed search visibility with focused SEO improvements, supported repeat revenue with drip email marketing, and extended campaign performance through remarketing initiatives designed to bring qualified shoppers back into the funnel.
What we did
- Shopify Theme Development
- Content Management
- SEO
- Email Marketing
- Remarketing
The Ecology Works was the kind of account where brand, content, commerce, and campaign execution all had to move together. We helped shape that ecosystem over multiple years of steady growth.
Content Management & Digital Media Lead
- Organic traffic growth
- 4.8x
- Store revenue increase
- 3.1x
- Email-driven repeat sales
- 38%
- Remarketing ROAS
- 6.4x